Arts and Logos can assist you in the development of both online and print catalogs. Regardless of your medium, Arts and Logos follows some simple rules to provide you with catalog that stands out in the mail order and online crowds.

Firstly we feature a strong design element in the upper right corner of each spread, since that is where your customers will first glance when reading from front to back. We use this space to reinforce your brand identity. Brand is further reinforced by use of consitent layout and design. Next we pay special attention to the typeface used, ensuring that the catalog remains readable. we also add a user friendly order form, and if we are designing for the web, our developers can provide your customers with one-click checkout and other streamlined transaction processes.

As a tool for presenting your products, we have found that individual items sell better then grouped items in a catalog, even with careful keying or identification images of products in group shots of products no single product stands out to draw in customers. With this in mind, Arts and Logos designs its catalogs to show items individually or in small, related groups.

Of Course we welcome oppurtunities to bend and break these principles, but our bottom line always remains maximizing the potential of your catalog to sell the goods within it.