The folds on your brochure will ultimately determine the communication. A tri-folded sheet will enable you to use the 6 panels to create an excellent layout to use for your text and graphics. On the other hand you may want to use the larger specs of a 11 x 17 brochure to present yourself. In this case, by folding the document in half will allow you to use all 4 sides to your liking.  Either way, with the right layout and content, you'll be able to create an excellent presentation for potential clients.

Keep the front cover simple. It's purpose is to motivate the reader to pick up your brochure and open it. We recommend consulting with a professional designer or marketing consultant for creative ideas. Include your corporate logo and company name and a brief tag line or slogan.

We recommend that the back cover of your brochure include a 3-4 paragraph corporate biography that conveys to your audience your firm's abilities and expertise. These initial paragraphs position you and your company as experts and gives you an edge on the competition. Don't forget to include all contact info, phone, address, fax, e-mail, etc. 

The content and graphics of your brochure are by far the most important part. Before any designs are established be sure to have all relevant content completed and ready to go.  Below are some examples of the things you may want to include.

• A list of several tangible benefits your clients will receive; because the most important information in a brochure answers the question, "what's in it for the client".
• You may also want to come up with 3-4 qualifying questions that the reader can ask him/herself; it's like a self-test to determine whether they are a prospect for whatever it is you're offering.
• A mission statement